Paul Rand was a well known American Graphic Designer. He was best known for his corporate designs. He went to Parsons School of Design, Pratt and the Art Student Design League. He was one of the originators of the Swiss style of Graphic Design. I found it very fasinating how he taught Design at Yale University in new Haven for a few years. He has designed many posters and corporate identies, including the logos of IBM, UPS, and ABC. In 1972 he was inducted into the New York Art directors club hall of fame!! I found it so amazing how he was so close to Albertus and he was even buried in Cnnecticut after his tragic death in 1996 from cancer. He has made such an impact on our nation with his logos and designs, I feel he was truly an iconic designer of his time!
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