Alyssa and Amanda Love Poem Poster Art

Alyssa and Amanda Analysis on Walter Landor

Walter was a German branding artist. He established forms and symbols to his designs creating logos and an idenity for such famous companies. Such as Dole, Kelloggs, Gallo wine, BP gas station, nickelodeon, world wild life fundation, cotton, del monte, bank of america, levis, and many more. Most of his designs are still in use today. He communicates through his audience with nostalgic symbols that are truly timeless.

We feel Walters' designs are simple in nature but bold in identity. Thety create a statement without too much symbolisim. They are COOL ;o)

Alyssa and Amanda's opinion of Saul Bass

Saul Bass is an American Graphic Designer, however he worked with type to express his creative ideas in his art. Saul was responsible for some of the most poopular iconic logos in North America, including Continental Airlines and AT&T logo. We think Saul doesn't really go above and beyond with his typography. We found that the art was more the main focus instead of the typeface. He doesn't really distort fonts to conform to the art work like many other typography artists do in their creative pieces. He is more of a simple designer in nature.

Playing with words and picture masks

Alyssa and Amanda Poster Design For Fish World

The "Five" Classic Typefaces

The Five classic Typefaces are: Garamond (France)-Old Style , Baskerville (England)-Transitional, Bodoni (Italy)-Modern, Century Expanded (U.S)-Egyptian, and Helvetica (Switzerland)-Sans Serif. Each of these type faces represents a distinct stage in the evolution of type design. They remain amongst the most popular and widely used typefaces today in the graphic world.

Garamond (1615): Claude Garamond was originally credited with the design of this elegant French typeface. Instead of trying to make type look like writing, Claude allowed the metal to dictate the letterforms. This old style font is known for its relatively thick strokes and heavily bracketed serifs and oblique stress. I notice the letterforms are open and rounded, making this font extremely readable.

Baskerville (1757): This elegant, well-designed typeface was created by the Englishman John Baskerville. This transitional typeface shows greater contrast between the thicks and thins. Serifs are noticeably less heavily bracketed, and the stress is in a away vertical. Baskerville is considered one of the most pleasant and readable typefaces. I seem to notice Baskerville is a wide, rounded letterform with more sculpted serifs.

Bodoni (1788): Italian Designer, Giambattista Bodini created this Modern typeface with further reduced thin strokes and serifs, to fine hairlines and virtually eliminated the brackets all together. I notice it has a strong verticle stress with blunt shaped feet, and a smaller x-height, which creates a more elegant typeface.

Century Expanded (1894): This egyptian or slab serif typeface was created by American designer Linn Boyd Benton. This font is famous for its thick-slabbed serifs and thick main strokes, with very little contrast between the thicks and thins. I notice this font is a much more bold, extended and at the same time condensed, decorative typeface. The heavy slab serifs are lighter in weight and modified by the addition of brackets.

Helvetica (1957) This sans serif typeface is of Swiss origin, and created by Max Miedinger with Edward Hoffmann. Helvetica has a large x-height, slightly condensed letters, and a relatively less stress with equal strokes and is always leaded. I find this font to be the most clean cut, readable font out there. Today, Sans serif fonts are most commonly used for text and display.

Five Classic Typefaces

The Five classic typefaces are Garamond (old style) , Baskerville (transitional), Bodoni (Modern), Century ( Egyptain), Helvetica (Contemporary). These fonts have changed over the past centuries and I think it is fun to look at all the minor changes that can affect the apperance making them completley different from one another.

Garamond: is an old stylr typeface, it has contract between thick and thin, it has bracketed serifs and oblique stress. The letterforms are open and round which makes the typeface readable.

Baskerville: is very elegant however it shows a bigger contrast between the thick and then serifs are less heavily bracketed and the stress of the type is almost verticle. I feel that this typeface is very pleasent and easy on the eye to read.

Bodoni: Bodoni invented this typeface to havc a strong contrast between the thickness and thiness of the serif, it also has a strong vertical stress. I think that this font is very straight and boxy. I like how this is a more formal font because there are no curves to it.

Century: this font is expressed through thick slabs of serifs and thick main strokes with little contrast between thicks and thins. The style was called Egyptian. I like how the feet of the face are thicker than Bodoni it makes the font more appealing to me personally.

Helvetica: has very little stress and the weight of the strokes are optically equal. Helvetica is a very large thick front which makes it a very readalbe type. I personally feel that Helvetica is too thick but for an easy read it is a good font to choose.

Reza Abedini

Reza Abedini is a world renowned iranian designer and a professor of graphic design and visual culture. He is known for his design of modern Persian typography. His modern and traditional themes helped him win dozens of national and international design awards. He uses his graphic design and typography as influential means of communication through his culture. He is known for creative book and poster designs consisting of human form and lettering.

Craig Ward

Craig is a London bases designer and an Illustrator who likes to play with words. He brings life to head lines by creating new typography and by exploring the notion of words becoming an image. Craig Ward works in a variety of media from letterpress and linocut through to the purely digital and three dimensioal. After viewing some of his portfolio I definitely like how he is able to create realistic life forms and objects from everyday life from the use of words and letters. I feel he is able to capture letters in different ways to show the true shape. He also is very good at turing letters into art which is very enjoyable to view and get messages from.